In most cases, where a restriction on trade between the parties is appropriate, the courts will try to maintain it. However, courts will sometimes consider a trade restriction from the perspective of the „public interest“ and not from the point of view of the parties. While it may occur in the context of employment, the public interest is much less relevant in contracts between commercial parties. Today, in the business context, the interest of customers could be more relevant than UK and EU competition law does not restrict competition excessively. A typical franchise agreement would have restrictions for the franchisee, applicable during the term of the contract and generally for a limited period thereafter. Typically, these would not be to recruit customers or employees, not to compete with the franchise business and would in no way be related to the franchisee. . . .